Satoru Mizuguchi

Mr. Mizuguchi is a pioneer of environmental public relations, whose themes include climate change, chemical issues and sustainable urban development.

Majoring in international relations at Waseda University Law School, Mr. Mizuguchi joined Hakuhodo in 1981. Hakuhoda is Japan’s oldest advertising agency and Asia’s only communication partner of UNEP.

Since then, Mr. Mizuguchi has pioneered environmental public relations, including the “World Conservation Strategy” (WWF, UNEP, etc.), the “National Campaign to Reduce CO2”, (Government of Japan), the “IPCC 4th Assessment Report”, the “YouthXChange for Sustainable Consumption” (United Nations) and the Deliberative Polling for Energy Choice (Government of Japan).

He has been governmental committee member for “Communication for Children’s Study” (Ministry of Environment), “Technical Committee for National Forestry” (Forestry Agency) since 2010, lecturer for Future City Initiative of Japan and panelist for workshops by OECD, UNESCO, China, UK, and Sweden.

Mr. Misuguchi is a board member of the Japanese Forum of Environmental Journalists and the Forum of Forestry Journalists.

He has co-authored books including “American Populism”, “United States is Against Free Trade”, “Is China Sustainable?”, and “Linking Life, Voices from Biodiversity”.